Aurora Toth has been building consumer and business-facing brands for 30+ years for companies ranging from CPG at Procter & Gamble, to franchise hospitality at Carlson Hotels and retailers & manufacturers such as Best Buy/Musicland, SuperValu, Toro, and direct marketer Bluestem Brands.

As a mentor, environmental board member and business change agent in Minneapolis, MN, Toth works to catalyze organizations, positioning them for improved profitability through growth. Her blog, Personal Catalyst, is a collection of knowledge, experiences and hypotheses shared by seasoned brand strategist, Aurora Toth. All opinions expressed are her own.

All photos on this site were taken by Aurora Toth or her colleagues and are used with permission.