What I Do

Aurora Toth helps organizations strategize, create, grow and measure ROI for branding and marketing.

With deep experience in B2C and B2B brand marketing in the franchise, hospitality, manufacturing, direct, retail and consumer packaged goods industries, I quickly assess and translates my experience to meaningful solutions for complex brand portfolios and start-ups alike.

I bring 30+ years working on challenger brands as well as category leaders, in well-funded and shoestring budget environments. This experience means I can quickly get to root causes and provide solutions for growth.

Why Hire Me?

I provide direction in a discipline that is both an art and a science.

I offer an external perspective, bringing insights to a company that propels business to a new level.

Finding and keeping strong leaders with deep experience can be challenging in today’s marketplace - I supplement your Executive Team and catalyze brand growth.

Often, smaller companies aren’t ready for a full time Chief Marketing Officer, but can benefit greatly from this level of expertise.

Expertise

Brand strategy development, positioning, differentiation, customer insight analysis, competitive reviews, marketing & advertising strategy & planning, traditional and digital media strategies, Brand marketing leadership coaching and development.

As needed, Aurora partners with other executives to bring a full complement of client solutions: customer research, CX mapping, new product ideation, media planning & buying, creative services, print production, social media execution.

Types of engagements

* Defined projects | scope & duration co-created with client

* Fractional CMO | Interim assignments

* Public Speaking | Branding & Marketing topics; training & insights

After an initial meeting, Aurora and her client typically determine the format best suited to the work and the organization.

For more information or to schedule an appointment, Contact Aurora at:

tothas44124@gmail.com